You would think in this day and age, sexism would be dead and buried. However, in the car sales industry it is still very much alive and kicking. Did you know that there are several sales tactics used by car salesmen on women only? If you’re a female looking for a brand new car, it may be worth becoming familiar with some of the sales methods used by many car dealers. The best way to shop securely is to engage with a reliable dealership such as www.jenningsmotorgroup.co.uk/.
Increasing the price of the car
Women are continuously provided higher quotes than men when it comes to buying a car. Many dealers are reluctant to provide an actual price until they know you want to buy from them. If you tell them you are shopping around, they will wait to see what figure you come back with. The trouble is, it is an often misguided opinion in the car sales world that women know very little about cars. While many women don’t, the same can be said for men. Not all of the male species has an interest in automobiles. However, salesmen don’t see it that way and they assume they can get away with charging higher prices. An article printed on TheAtlantic.comdiscusses the price differences offered in more detail.
So what can women do to avoid being ‘ripped off’? Well, the trick is to learn as much about the car as you possibly can before you head to the showroom. Once you are fully clued up, be sure to throw in a few technical questions to the salesman so they know that you aren’t a clueless woman to be messed with.
Manipulating an emotional purchase
Women are considered to be emotional buyers. Therefore salesmen alter their sales tactics to reflect this. They try to make the car sound exciting and will happily tell you all about how much shopping it will fit in the boot or how great it will be for the whole family. The key is to keep a casual tone. Even if you have wanted this particular make of car for years, don’t let them know that. As stated on Vibrant Nation, a casual attitude will help you negotiate a better deal.
Drawing you in with must-have extras and freebies
Women love a sale. This is not only true, but it also provides car dealerships the chance to use some pretty clever marketing strategies on women. They offer numerous add-ons and extras that can sound extremely tempting. What you need to remember is these add-ons often cost a fortune. If you decide you do want the additional features, you can always have them installed elsewhere at a much cheaper cost.
These are just three of the tactics salesmen can use on women. The best thing that will stop you being ripped off is to do as much research as you can regarding your chosen car and its average prices before making the decision to buy.
Disclaimer:- This is a featured post, I thought was interesting.
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